The Hispanic owners of a barbecue restaurant in Milliken, Colo. called Rubbin’ Buttz say they plan to host a “White Appreciation Day” on June 11.

The owners of the restaurant, Edgar Antillon and Miguel Jimenez, plan to offer a 10 percent discount to all white customers and no one else.

“We have a whole month for Black History Month,” Antillon told 9NEWS. “We have a whole month for Hispanic Heritage Month, so we thought the least we could do was offer one day to appreciate white Americans.”

The men have received backlash as a result and have said that they realize there is a history of racism in the America.

“It’s a perpetuation of racism,” civil rights activist Ricardo Romero told 9NEWS. “It’s wrong. If you’re going to give a discount, give it to the whole community.”

Legal issues could also come about, according to Jennifer McPherson of the Colorado Department of Regulatory Agencies.

“If someone felt like they were being discriminated against, they could come to the civil rights division and file a complaint in our office, and we would investigate that,” McPherson told 9NEWS.

Antillon says that the discount does not mean to discriminate, but bring people together. He added that he has been a target of racism in the past. He hopes that opening discussion will prompt others to think differently about the subject of race.

“We’re all American, whether you came from a different country or you were born here,” Antillon told 9NEWS. “We’re all American.”